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Thursday, October 14, 2004

"Target Marketing"

"Target marketing" takes on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. The deodorizing urinal drain filter cover -- featuring a waterproof anti-glare lenticular viewing display -- has a pre-recorded greeting by a woman that commands, "Don't miss OUTLAWS on CMT. You seem to miss everything else!" The CMT OUTLAWS 'Wizmark' has flashing lights and is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures.

The deodorizing urinal drain filter cover - featuring a waterproof anti-glare lenticular viewing display, pre-recorded audio and flashing lights -- is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures. The units are designed to last more than 10,000 flushes."

My problem is quite simple: what if the guy next to you is watching something more interesting? Is it alright to look over into his urinal? And by the same token, how do you know if the guy to your left, who seems fascinated by what's happening in your porcelain telly, isn't actually wondering how your willy tastes? Uuugggh.




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